Influencer Marketing Barter in MENA: A Comprehensive Guide Influencer marketing has rapidly grown in popularity across the Middle East and North Africa (MENA) region, with brands increasingly turning to digital creators to promote their products. One of the most interesting approaches gaining traction in the region is Influencer marketing barter MENA , where influencers exchange services, products, or experiences in place of traditional monetary compensation. Overview of Influencer Marketing in MENA The MENA region has seen an explosive rise in social media usage over the last decade, making it fertile ground for influencer marketing. With the proliferation of platforms like Instagram, TikTok, and YouTube, brands now have unprecedented access to local influencers who wield considerable sway over their audiences. Influencers in sectors like fashion, beauty, fitness, and tech are being sought after by both local and international brands aiming to tap into this highly engaged market. Th